30 Dec 2013

upcycle // ISRAEL : trash mountain

The Hiriya is a former waste dump located southeast of Tel Aviv, Israel.

After decades of growing into what Israeli’s commonly refer to as ‘trash mountain’ the Hiriyia is morphing into a ‘mountain of culture’ – art, music, film and theatre – not the trashy kind.  

The landfill was shut down in 1998 but three recycling plans still operate at the foot of the mountain.

We recently went on a trip out there to remind us why we’re doing what we’re doing.

While plugging our noses, we were reminded of the nostalgic jingle RECYCLE REDUCE REUSE > but this cute bit of alliteration now feels like its forgetting an important step > UPCYCLE.

* upcycling is the process of converting waste materials or useless products into new materials or products of better quality or for better environmental value *

Tel-Aviv and its surrounding suburbs produce 1500 TONS of waste a day!

You can help reduce this number!

SAVE THE LANDFILLS! And come to one of our upcycling workshops!